The Importance Of Developing Good International...

In the world of business, the importance of developing good international relationship is increasing as technology and competition arises. Today, there is no country that feels self-sufficient enough to not do negotiations with diverse countries across the world. Nevertheless, certain negotiations may experience conflicts while communicating since the agreement is being done by people from different countries. The most common issue that humans experience while communicating with people around the world is the culture since society can sometimes be close minded, meaning that â€Å"people see what they want to see(Riccardi, 2014).† As Pellegrino Riccardi expanded the problem with intercultural communication, he stated the real significance in the definition of culture, which is being in the comfort zone of familiarity and acceptance. In addition, according to Benedict Lee(2015) some of the barriers that affect intercultural communications include â€Å"anxiety, ethnocentrism, assumptions, stereotype and prejudice.† However, there are ways to conquer intercultural communications such as acquiring â€Å"good attitude, being knowledgeable of the other culture, and developing such cultures empathy skills(Lee, 2015).† Communication across cultures will be described by going in deep in the work of Geert Hofstede and examining culture of China and Australia. Geert Hofstede is a dutch professor who conducted a research about cultures across the world. 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